Privacy Policy

Last updated on 17 October 2026

1. Introduction

This privacy policy applies between you, the visitor to this website (Website) (whether directly as a user, our customer or as personnel of our customer), and CONNECT BY LAURA PTY LTD ACN 694 178 231 ABN 74 694 178 231 (also referred to as we, our or us), the owner and provider of this Website. This privacy policy applies to our use of any and all data collected by us or provided by you in relation to your use of our Website and the provision of our services to you.

We take our privacy obligations seriously and we have created this privacy policy to explain how we collect and treat your personal information. Personal information is that information which is identifiable as being about you.

This privacy policy should be read together with our Terms & Conditions. Capitalised terms such as Profile Preview, Introduction, Collaborating Matchmaker, Membership and Dedicated Search have the meaning given in our Terms & Conditions.

2. Laws and standards we comply with

We comply with the Australian Privacy Principles established by the Privacy Act 1988 (Cth).

3. Types of personal information we collect

The personal information we collect may include the following:

• name;

• mailing or street address;

• email address;

• social media information;

• telephone number and other contact details;

• age;

• date of birth;

• photographs;

• audio or video recordings you submit as part of your application;

• sensitive information, such as your religious views and affiliations, sexual preference and gender identity;

• additional sensitive information that you choose to provide to us in connection with our matchmaking services, which may include:

  • information about your sexual orientation, relationship preferences and boundaries;

  • information about your religious beliefs, practices and affiliations;

  • information about your political views or affiliations;

  • information about your physical and mental health or disability (for example, health conditions, neurodivergence or accessibility needs) where you provide this to help us assess compatibility or safety;

  • information about your family circumstances, relationship history, experiences of past harm or trauma and attachment patterns, to the extent you choose to disclose these in application forms, calls or coaching settings;

  • any other sensitive information that you voluntarily disclose to us for the purpose of assessing emotional readiness, values alignment, compatibility or safety;

• information in connection with client surveys, questionnaires and promotions;

• your device identity and type, IP address, geo-location information, page view statistics, advertising data and standard web log information;

• information about third parties, including information about clients of Collaborating Matchmakers; and

• any other information provided by you to us via our Website or our online presence, or otherwise required by us or provided by you.

4. How we collect personal information

We endeavour to ensure that information we collect is complete, accurate, accessible and not subject to unauthorised access.

We may collect personal information either directly from you, or from third parties, including where you:

• contact us and/or register through our Website;

• communicate with us via email, telephone, SMS, social media applications or otherwise;

• interact with our Website, social applications, services, content and advertising;

• invest in our business or enquire as to a potential purchase in our business;

• complete an application form (for example, via Typeform), provide an audio or video submission, complete questionnaires or otherwise engage with our matchmaking or coaching services, where you may provide detailed personal and sensitive information relevant to compatibility, emotional readiness and safety;

• apply for Dedicated Search and speak with us by phone or video call so we can discuss whether our service is the right fit and get to know you better; and

• are added to our internal matchmaking database, which we create and maintain to store and filter applicant information by compatibility, values, emotional readiness and location.

We may also collect personal information about you from a Collaborating Matchmaker where they introduce one of their clients to us as a potential match.

We may also collect personal information from you when you use or access our Website or our social media pages. This may be done through use of web analytics tools, cookies or other similar tracking technologies that allow us to track and analyse your Website usage. Cookies are small files that store information on your computer, mobile phone or other device and enable the creator of the cookie to identify when you visit different websites. If we use third party advertising services such as Google Ads, cookies may be used to show you relevant ads on other websites you visit.

If you do not wish information to be stored as a cookie, you can disable cookies in your web browser.

We may use Google Analytics to collect and process data, including when you use third party websites.

5. Use of your personal information

We collect and use personal information for the following purposes:

• to provide services or information to you through our Website;

• for record keeping and administrative purposes;

• to provide information about you to our contractors, employees, consultants, agents or other third parties for the purpose of providing services to you;

• to assess your eligibility and suitability for our matchmaking services, including assessing emotional readiness, values alignment, lifestyle compatibility and safety considerations;

• to prepare and send Profile Previews, identify potential matches and facilitate Introductions between you and other individuals who have applied to or are included in our matchmaking database, or who are clients of a Collaborating Matchmaker;

• to contact you about potential matches, Introductions, relationship resources and community updates;

• where you choose to engage in coaching services with us, to tailor and provide those coaching services, including working with you on relationship skills, emotional readiness, communication and personal growth;

• to improve and optimise our service offering and customer experience;

• to comply with our legal obligations, resolve disputes or enforce our agreements with third parties;

• to send you marketing and promotional messages and other information that may be of interest to you and for the purpose of direct marketing (in accordance with the Spam Act 2003 (Cth)). In this regard, we may use email, SMS, social media or mail to send you direct marketing communications. You can opt out of receiving marketing materials from us by using the opt-out facility provided (for example, an unsubscribe link);

• to send you administrative messages, reminders, notices, updates, security alerts and other information requested by you; and

• to consider an application of employment from you.

We use third-party platforms to run our business, including Typeform for applications, Airtable for applicant records, PayPal for payments and email service providers for communications. We may disclose your personal information to cloud providers, contractors and other third parties located inside or outside of Australia. If we do so, we will take reasonable steps to ensure that any overseas recipient deals with such personal information in a manner consistent with how we deal with it.

We have endeavoured to ensure that our use and collection of your data is clear and as transparent as possible, but in the interests of keeping this policy concise it is not possible to list every circumstance in which we will use your data.

6. Sensitive information

In this privacy policy, sensitive information has the meaning given in the Privacy Act 1988 (Cth) and includes information about your health, sexual orientation or practices, religious beliefs, political opinions and certain other categories of information.

Because of the nature of our matchmaking and coaching services, we may collect sensitive information that you choose to provide to us so that we can:

• understand your relationship goals, values and lifestyle;

• assess emotional readiness and suitability for inclusion in our matchmaking database;

• assess compatibility and potential safety considerations when identifying possible matches, including matches identified with Collaborating Matchmakers; and

• tailor any coaching or personal development support that you choose to engage in with us.

We will only collect sensitive information from you:

• with your consent, which you give when you voluntarily provide that information to us or submit an application form that asks for it; or

• where we are otherwise permitted or required to do so by law.

Sensitive information that is relevant to compatibility, such as your faith, values and political views, may be included in Profile Previews sent to potential matches and may be shared with Collaborating Matchmakers where it is directly relevant to assessing compatibility, as described in section 7.

We will handle sensitive information with additional care and will only use or disclose it where reasonably necessary for the purposes described in this privacy policy, for a directly related purpose that you would reasonably expect, or as otherwise permitted or required by law.

7. Matchmaking applicants and database

If you apply to be included in our matchmaking database, we will collect the personal and sensitive information you provide in your application, your audio or video submission and any follow-up communications. If you apply for Dedicated Search, we may also collect information during calls with you.

Profile Previews

Before an Introduction, we may share selected profile information about you with a potential match for them to consider. This may include your first name, age, general location, height, general industry, photographs, a brief bio and information relevant to compatibility, such as your values, faith, political views, lifestyle and relationship goals.

We do not share your surname or contact details in a Profile Preview. Your surname and contact details will only be shared once both individuals have expressed mutual interest and, where you are a Connect by Laura client, you have accepted the Pre-Date Agreement in our Terms & Conditions.

We will not use your name, photographs, audio or video submission or relationship story in any marketing, social media or testimonial without your written consent.

8. Retention and deletion

You may ask us to update or remove your information from our matchmaking database at any time by emailing us.

When your Membership or participation in our services ends, we will remove you from consideration for matches and delete or de-identify your personal information within a reasonable period. This includes information held for us on the third-party platforms we use for applications, records and email.

We may retain information where we need it to comply with legal obligations, resolve disputes or enforce our Terms & Conditions, including records of your acceptance of our Terms & Conditions. Payment records held by PayPal are governed by its own policies. Where we have shared your information with a Collaborating Matchmaker, we will ask them to delete it.

We take reasonable steps to ensure your personal information is secure and protected from misuse or unauthorised access. Our information technology systems are password protected and we use a range of administrative and technical measures to protect these systems. However, we cannot guarantee the security of your personal information.

Because we handle sensitive information, we take additional care in protecting this data, including by:

• limiting access to your information to personnel and contractors who need it to perform their role;

• using password protection and access controls on our database and file storage systems; and

• using secure, reputable third-party platforms (for example, for forms, databases, email and scheduling) and configuring them with appropriate privacy and security settings.

Our Website may contain links to other websites. Those links are provided for convenience and may not remain current or be maintained. We are not responsible for the privacy practices of those linked websites and we suggest you review the privacy policies of those websites before using them.

If there is a change of control in our business or a sale or transfer of business assets, we reserve the right to transfer, to the extent permissible at law, our user databases, together with any personal information and non-personal information contained in those databases. This information may be disclosed to a potential purchaser under an agreement to maintain confidentiality. We would seek to only disclose information in good faith and where required by any of the above circumstances.